Prospects ask us what makes a best SEO consultant different from agencies that send a PDF template and a invoice. Our answer: we show our work before you sign. Every TWO44 engagement starts with a real audit using the same SEO audit tools that surface the opportunities in our own Search Console—queries at positions 12–19, geo modifier gaps, Core Web Vitals regressions, and indexation problems competitors miss.
This is our SEO consulting process in public. Eight tools, run in sequence, on every site we evaluate.
Tool 1: Google Search Console
What we check: Impressions and average position by query, index coverage errors, Core Web Vitals, mobile usability, manual actions, and sitemap health.
Why it matters: GSC is the only source of truth for how Google sees your site. We found geo modifier queries ranking at positions 12–19 for our own properties here—directly informing content like our geo modifier strategies guide.
What we deliver: A prioritized list of quick-win queries (positions 8–20) and technical blockers preventing indexation.
Tool 2: Bing Webmaster Tools
What we check: Bing index status, keyword reports, backlink data, and site scan errors—especially for US and enterprise clients where Bing drives meaningful traffic.
Why it matters: Bing often indexes pages Google has not, and its SEO reports catch meta description gaps and markup errors independently. Ignoring Bing leaves visibility on the table.
Tool 3: Semrush
What we check: Organic keyword positions, competitor gap analysis, backlink profile health, site audit score, and keyword difficulty for content planning.
Why it matters: GSC shows your data; Semrush shows the competitive landscape. We use it to estimate whether a listicle targeting KD 18 keywords—like ABA software features—can realistically reach page one within 90 days.
Tool 4: Screaming Frog
What we check: Full site crawls for broken links, redirect chains, duplicate titles and meta descriptions, missing H1s, orphan pages, and response codes.
Why it matters: Technical debt hides in URLs you forgot existed. Screaming Frog finds the 404 on an old blog post that still has 40 internal links pointing to it—killing crawl efficiency.
Tool 5: Microsoft Clarity
What we check: Session recordings, rage clicks, dead clicks, scroll depth, and JavaScript error patterns on high-traffic landing pages.
Why it matters: Rankings get users to the page; UX keeps them there. Clarity shows us if your CTA is invisible on mobile or if users bounce because the contact form throws errors—issues no crawl tool catches.
Tool 6: Google PageSpeed Insights / Lighthouse
What we check: LCP, INP, CLS scores, render-blocking resources, image optimization gaps, and server response times.
Why it matters: Core Web Vitals are a ranking signal and a conversion signal. We log before-and-after scores in every audit so clients see measurable improvement, not vague promises.
Tool 7: Rich Results and Schema Validators
What we check: FAQPage, LocalBusiness, Article, ItemList, and BreadcrumbList markup using Google's Rich Results Test and Schema.org validator.
Why it matters: Structured data errors silently kill eligibility for rich snippets and AI Overview citations. We validate every page type—especially listicles with ItemList schema like this one.
Tool 8: TWO44 On-Page SEO Audit Checklist
What we check: Our internal checklist covering URL structure, title tags, meta descriptions (140–160 characters), heading hierarchy, internal linking, image alt text, and content depth—documented in our on-page SEO audit guide.
Why it matters: Tools find problems; a checklist ensures we fix them in priority order aligned to business goals—not just chase a green Lighthouse score.
What Happens After the Audit
We deliver a findings deck: critical fixes (week 1), content opportunities (month 1), and strategic roadmap (quarter 1). No black boxes. You see the same Semrush and GSC screenshots we see.
That transparency is why clinics, SaaS companies, and local service businesses choose TWO44 as their SEO consultant—not because we have the most tools, but because we use them honestly.
Get the Same Audit on Your Site
Book a free SEO consulting session and we will run this eight-tool audit on your site before proposing any engagement. Also explore our enterprise SEO services for larger-scale programs.