Phase1
1. Client Onboarding
Purpose: Establish a strong foundation for the SEO project by introducing key team members and fully understanding the client's goals.
Activities: The initial meetings are crucial to discuss detailed project objectives, identify key performance indicators (KPIs), outline timelines, and set clear expectations. This phase sets the stage for a collaborative relationship, ensuring that all parties are aligned on the goals and deliverables, leading to a more efficient SEO strategy execution.
2. Objective Setting
Purpose: Define clear goals and KPIs to effectively guide the SEO strategy.
Activities: Internal meetings are conducted to outline specific project objectives, such as increasing organic traffic, improving keyword rankings, and enhancing overall website visibility. Tasks are strategically assigned to team members based on their expertise, and a detailed SEO plan is crafted to achieve these targeted objectives.
3. Google Analytics, Search Console, and Tag Manager Setup
Purpose: Implement essential tools for tracking and analyzing website performance.
Activities: Configure Google Analytics to monitor visitor behavior, set up Google Search Console to track search performance, and utilize Google Tag Manager for managing marketing tags and tracking user interactions. These tools provide valuable insights for optimizing your SEO strategy and improving website performance.
4. Comprehensive On-Page and Technical Audit
Purpose: Identify and rectify on-page and technical SEO issues to enhance website performance.
Activities: Perform a comprehensive audit of on-page SEO elements such as title tags, meta descriptions, and headers, along with technical aspects like site speed and mobile-friendliness. Utilize tools like Screaming Frog and SEMrush to detect and resolve errors, ensuring optimal website functionality and improved search engine rankings.
Phase2
2. Backlink Profile Setup
Purpose: Establish a robust foundation for acquiring high-quality backlinks.
Activities: Assess the existing backlink profile, focusing on domain distribution (e.g., .edu, .com). Identify premium sources for backlinks and implement monitoring to track new link acquisitions.
3. Keyword Research and URL Mapping
Purpose: Align content with targeted search queries to enhance SEO.
Activities: Perform keyword research to discover high-value keywords, map them to relevant URLs, and develop a structured content creation plan centered around these keywords.
4. Content Strategy Development
Purpose: Plan and create content that resonates with target audiences and supports SEO goals.
Activities: Develop a content calendar and strategy by integrating keyword research and SEO best practices. Focus on crafting valuable, engaging content that meets user needs and aligns with search intent.
Phase1
1. Full On-Page Implementation
Purpose: Apply on-page SEO recommendations to optimize the entire website.
Activities: Implement changes to title tags, meta descriptions, headers, and other on-page elements based on audit findings. Ensure all pages are fully optimized for target keywords to improve search engine visibility.
2. Competitor Gap Analysis
Purpose: Identify and address SEO opportunities by analyzing competitors.
Activities: Analyze competitors' SEO strategies to uncover gaps in keyword targeting, content quality, and backlink profiles. Use insights from this analysis to refine your SEO approach and capitalize on missed opportunities for improved performance.
3. Internal Linking Strategy
Purpose: Improve site structure and SEO by enhancing internal links.
Activities: Create an internal linking strategy to connect related content and distribute link equity across the site. Optimize site architecture using a silo or pyramid structure to enhance navigation and boost SEO effectiveness.
4. Google PageSpeed Insights Check and Fixes
Purpose: Optimize site speed and performance.
Activities: Use Google PageSpeed Insights to analyze website performance. Implement recommended improvements to boost page load times and enhance overall user experience.
5. Technical SEO Fixes
Purpose: Resolve technical issues affecting SEO.
Activities: Address errors identified through technical SEO audits, such as broken links, crawl errors, and indexing issues. Ensure the site meets technical SEO standards for optimal performance.
Phase2
1. Keyword Cannibalization Review and Fix
Purpose: Resolve issues where multiple pages target the same keywords.
Activities: Identify keyword cannibalization, where multiple pages compete for the same keywords. Use canonical tags and other strategies to consolidate content and eliminate duplication.
2. Google Merchant Center Setup
Purpose: Enhance eCommerce visibility through product listings.
Activities: Set up and optimize Google Merchant Center for eCommerce sites to enable product snippets and integrate with Google Ads. This process improves product visibility and supports targeted advertising efforts.
3. Canonical Tag Implementation
Purpose: Manage duplicate content issues.
Activities: Implement canonical tags to indicate the preferred version of a page when duplicate content exists. This approach consolidates ranking signals, reduces the risk of SEO penalties, and ensures that search engines recognize the primary content.
4. Duplicate Content Review and Fixes
Purpose: Eliminate duplicate content to avoid SEO penalties.
Activities: Conduct a comprehensive review to identify and resolve duplicate content across the site. Use tools to detect and address duplicate issues, ensuring that each page offers unique, valuable content to improve SEO performance and avoid penalties.
5. Backlink Campaign Initiation
Purpose: Begin acquiring high-quality backlinks to improve domain authority.
Activities: Initiate a targeted backlink campaign to build relationships and secure links from authoritative sites. Monitor and assess the impact of these backlinks on SEO performance to enhance domain authority.
Phase1
1. Broken Link Analysis and Fixes
Purpose: Improve user experience and SEO by fixing broken links.
Activities: Identify and repair broken internal and external links. Ensure all links direct to relevant, live pages to maintain site integrity and enhance user satisfaction.
2. Screaming Frog On-Page Fixes
Purpose: Address on-page issues identified by Screaming Frog.
Activities: Use Screaming Frog SEO Spider to detect and fix on-page errors like missing meta tags or incorrect headers, ensuring optimal page optimization and performance.
3. Competitor Backlink Analysis
Purpose: Gain insights from competitors’ backlink strategies.
Activities: Analyze competitors’ backlink profiles to uncover high-quality link opportunities and understand their link-building tactics for refining your own strategy.
4. Basic Schema Markup Implementation
Purpose: Enhance search visibility with schema markup.
Activities: Implement basic schema types, such as Local Business and Organization, to improve search engine understanding and enhance the visibility and presentation of site content in search results.
Phase2
1. Advanced Schema Markup Implementation
Purpose: Provide more detailed information to search engines.
Activities: Implement advanced schema types like Event Page, FAQ, Breadcrumbs, and RankBrain Schema to enrich search results and enhance the appearance of rich snippets.
2. Indexing API Deployment
Purpose: Accelerate content indexing by search engines.
Activities: Use Google’s Indexing API to expedite the indexing of newly published or updated content, ensuring faster visibility in search results.
3. Social Media Strategy Launch
Purpose: Increase brand visibility and engagement through social media.
Activities: Develop and execute a comprehensive social media strategy involving content creation, scheduling posts, and engaging with your audience to boost brand visibility and interaction.
Phase1
1. Striking Distance Keywords Analysis
Purpose: Target keywords that are close to ranking on the first page.
Activities: Analyze keywords ranking on the 2nd and 3rd pages of search results and prioritize optimization efforts to move these keywords to the top positions on the first page
2. Google My Business Optimization
Purpose: Enhance local search visibility.
Activities: Optimize Google My Business profiles by updating accurate business information, selecting relevant categories, and adding high-quality images to boost local search rankings.
3. Local Citations and Business Listings
Purpose: Build local authority and improve local search presence.
Activities: Create and manage citations and business listings on local directories and review sites to enhance local authority and visibility in local search results.
4. Geo-Tagging
Purpose: Improve local SEO relevance for image searches.
Activities: Add geo-tags to images and other media assets to boost local search relevance and enhance visibility in image search results.
Phase2
1. Passage Indexing Guide
Purpose: Optimize content for passage indexing.
Activities: Format content to target specific passages and sections, enhancing the likelihood of capturing featured snippets and improving visibility in search results.
2. Technical Issues Monitoring
Purpose: Ensure ongoing technical performance and resolve issues.
Activities: Continuously monitor technical aspects of the site, including Core Web Vitals, to promptly address any performance issues and maintain optimal functionality.
3. JavaScript SEO and Optimization
Purpose: Optimize JavaScript for better search engine indexing.
Activities: Ensure JavaScript content is accessible to search engines by optimizing its loading and execution, enhancing site performance and SEO.
4. Chrome UX Report
Purpose: Analyze user experience metrics.
Activities: Use the Chrome UX Report to evaluate site performance and user experience metrics, identifying areas for improvement to enhance overall user satisfaction.
Phase1
1. High TLD Link Building
Purpose: Acquire authoritative backlinks from high-level domains.
Activities: Focus on building backlinks from top-level domains (TLDs) like .edu and .gov to boost domain authority.
2. Tiered Link Strategies
Purpose: Enhance link-building efforts through tiered approaches.
Activities: Implement tiered link-building strategies, including link wheels and pyramids, to increase backlink effectiveness.
3. High Authority Outreach
Purpose: Secure backlinks from high-authority sites.
Activities: Reach out to high-authority sites for guest posting, collaborations, and other link-building opportunities.
4. E-A-T Optimization
Purpose: Improve Expertise, Authoritativeness, and Trustworthiness.
Activities: Enhance site content and author profiles to demonstrate expertise and authority in your niche, improving search engine trust.
Phase2
1. Link Reclamation
Purpose: Recover lost or broken backlinks.
Activities: Identify and reclaim lost or broken backlinks through outreach and corrections.
2. Relationship Building
Purpose: Build long-term relationships for ongoing link-building opportunities.
Activities: Engage with industry influencers and partners to foster relationships that can lead to future link-building and collaboration opportunities.
3. Content Promotion Campaign
Purpose: Increase content visibility and engagement.
Activities: Develop and execute a content promotion campaign to drive traffic and generate backlinks through strategic outreach and advertising.
Phase1
1. Advanced Technical SEO Fixes
Purpose: Address complex technical issues affecting SEO.
Activities: Implement advanced technical SEO fixes, including resolving crawl issues, optimizing site architecture, and improving mobile usability.
2. Silo Structure Review and Optimization
Purpose: Improve site organization and keyword relevance.
Activities: Review and optimize silo structures to enhance site navigation and keyword relevance, supporting better SEO performance.
3. New Keyword Implementation
Purpose: Integrate new target keywords into the SEO strategy.
Activities: Update content and metadata with new keywords to target emerging search trends and opportunities.
4. Content Optimization for Featured Snippets
Purpose: Increase visibility through featured snippets.
Activities: Optimize content to target featured snippets by answering common questions and structuring content for snippet eligibility.
Phase2
1. User Experience (UX) Enhancements
Purpose: Improve overall user experience on the site.
Activities: Implement UX improvements based on user feedback and analytics, such as simplifying navigation and improving site speed.
2. Content Refresh and Updates
Purpose: Keep content relevant and up-to-date.
Activities: Regularly update and refresh existing content to ensure it remains relevant and valuable to users.
3. Link Analysis and Disavow
Purpose: Maintain a clean backlink profile.
Activities: Analyze backlinks to identify and disavow low-quality or harmful links that may affect SEO performance.
4. Content Gap Analysis
Purpose: Identify and fill gaps in content coverage.
Activities: Perform a content gap analysis to discover topics and keywords missing from the current content strategy and develop new content to address these gaps.
Phase1
1. Local Reviews and Reputation Management
Purpose: Enhance local search visibility and reputation.
Activities: Monitor and manage online reviews, respond to customer feedback, and implement strategies to build a positive local reputation.
2. Social Media Content Strategy
Purpose: Align social media efforts with SEO goals.
Activities: Develop and implement a content strategy for social media channels, focusing on sharing valuable content and engaging with the audience.
3. Local Link Building
Purpose: Build local authority through backlinks.
Activities: Secure backlinks from local sources, such as local news sites and community blogs, to enhance local SEO performance.
4. Review Schema Markup Implementation
Purpose: Improve visibility of reviews in search results.
Activities: Add review schema markup to product and service pages to display star ratings and reviews in search results.
Phase2
1. Localized Content Creation
Purpose: Target local search queries with relevant content.
Activities: Create and optimize content tailored to local audiences, including local news, events, and community topics.
2. Local Listings Audit and Optimization
Purpose: Ensure accuracy and consistency of local business listings.
Activities: Review and optimize local business listings on directories and review sites to ensure accurate information and consistent branding.
3. Social Media Engagement and Monitoring
Purpose: Foster engagement and track social media performance.
Activities: Monitor social media activity, respond to user interactions, and analyze engagement metrics to refine social media strategies.
4. Local Event Promotion
Purpose: Increase local visibility through event marketing.
Activities: Promote local events and sponsorships through digital channels and local listings to drive engagement and attract local customers.
Phase1
1. Content Creation for Link Building
Purpose: Develop content that attracts backlinks.
Activities: Create high-quality, shareable content such as infographics, whitepapers, and case studies that encourage other sites to link back.
2. Guest Blogging and Outreach
Purpose: Build backlinks through guest contributions.
Activities: Identify opportunities for guest blogging and reach out to relevant blogs and websites for publishing guest posts.
3. Content Distribution and Promotion
Purpose: Increase content visibility and engagement.
Activities: Distribute and promote content through various channels, including social media, email marketing, and content syndication platforms.
4. Influencer Outreach for Backlinks
Purpose: Leverage influencer relationships for backlinks.
Activities: Reach out to industry influencers for collaborations and backlink opportunities, including sponsored content and mentions.
Phase2
1. Backlink Quality Analysis
Purpose: Evaluate the quality and relevance of acquired backlinks.
Activities: Assess the quality of backlinks to ensure they come from authoritative and relevant sources. Disavow low-quality or spammy links.
2. Content Repurposing
Purpose: Maximize the value of existing content.
Activities: Repurpose existing content into different formats, such as videos, podcasts, and infographics, to reach new audiences and generate additional backlinks.
3. Link Building Performance Tracking
Purpose: Monitor the effectiveness of link-building efforts.
Activities: Track the performance of link-building campaigns, including changes in rankings, traffic, and backlink quality.
4. Content Updates Based on Analytics
Purpose: Refine content strategy based on performance data.
Activities: Use analytics data to identify high-performing content and make updates to improve engagement and SEO performance.
Phase1
1. Content Optimization using TF-IDF and Co-occurring Keywords
Purpose: Enhance content relevance by optimizing for both term frequency-inverse document frequency (TF-IDF) and co-occurring keywords.
Activities: Analyze and adjust content to improve its relevance for target keywords and related terms based on TF-IDF scores and keyword co-occurrence.
2. LDA – Cosine Optimization
Purpose: Improve topic modeling and content relevancy using Latent Dirichlet Allocation (LDA) and cosine similarity.
Activities: Utilize LDA to identify and refine topics in the content and use cosine similarity to measure the relevance of topics to enhance search engine understanding.
3. Smith Algorithm Checkup
Purpose: Evaluate and refine content using the Smith-Waterman algorithm for sequence alignment.
Activities: Apply the Smith-Waterman algorithm to ensure content alignment with target keywords and improve content similarity and relevance.
4. MUM Optimization and Multi-search
Purpose: Optimize for Google's MUM (Multitask Unified Model) and multi-search capabilities.
Activities: Enhance content to leverage Google's MUM and multi-search functionalities, improving its ability to handle complex queries and multiple search modalities.
Phase2
1. Cosine Similarity
Purpose: Measure the similarity between content vectors to ensure relevancy.
Activities: Use cosine similarity to compare content vectors and optimize them to ensure high relevance and contextual alignment with target keywords.
2. Semantic Score and Proximity Checkup
Purpose: Assess the semantic relevance and proximity of content to enhance keyword targeting.
Activities: Evaluate and adjust the semantic score and keyword proximity in content to ensure it accurately addresses user intent and improves search relevance.
3. Entity Salience and Growth
Purpose: Improve content's focus on important entities and their growth over time.
Activities: Analyze and enhance the salience of entities within content and track their growth to improve content relevance and authority.
4. Precision-Recall Analysis
Purpose: Evaluate the effectiveness of content in terms of precision and recall.
Activities: Perform precision-recall analysis to measure content effectiveness and adjust strategies to improve content accuracy and search performance.
Phase1
1. Keyword Drop Analysis
Purpose: Identify and address drops in keyword performance.
Activities: Analyze keyword performance to detect significant drops in rankings or traffic. Implement strategies to recover lost positions and maintain keyword relevancy.
2. Content Marketing Planning + Development
Purpose: Strategize and develop content for marketing and branding.
Activities: Plan and create high-quality content that aligns with branding goals. This includes content types such as blogs, whitepapers, and case studies that enhance brand visibility.
3. Prospecting and Vetting
Purpose: Identify and assess potential PR and branding opportunities.
Activities: Research and evaluate potential media outlets, influencers, and other opportunities for collaboration or coverage. Ensure they align with branding objectives and target audience.
4. Email Outreaching
Purpose: Reach out to prospects and influencers for PR and branding opportunities.
Activities: Send targeted email pitches to media contacts, influencers, and other relevant parties to secure coverage, partnerships, or backlinks.
Phase2
1. Shortlisting of Opportunities
Purpose: Select the most promising PR and branding opportunities.
Activities: Review and prioritize the prospects identified in the first phase based on their potential impact and alignment with branding goals. Create a shortlist for further action.
2. Article Publishing and Link Acquisition
Purpose: Publish articles and acquire backlinks to boost branding and SEO.
Activities: Publish content on selected platforms and secure backlinks from high-quality sources. This helps improve SEO and enhances brand authority.
3. Spam Monitoring
Purpose: Protect against spam and negative SEO practices.
Activities: Monitor for spammy activities or negative SEO tactics targeting the brand. Implement measures to address and mitigate these issues to maintain a positive online reputation.
Phase1
1. Shortlist PR Opportunities
Purpose: Identify and prioritize potential PR and media opportunities.
Activities: Evaluate various PR and media prospects to select the most promising ones that align with branding goals and target audience.
2. Influencer Marketing
Purpose: Leverage influencers to enhance brand visibility and reach.
Activities: Collaborate with influencers to promote the brand, including sponsored content, reviews, and social media mentions to increase brand awareness and credibility.
3. Editorial Links
Purpose: Acquire backlinks from editorial content to boost SEO and brand authority.
Activities: Secure backlinks from reputable publications and websites through editorial content and placements to improve search engine rankings and brand recognition.
Phase2
1. Referral Traffic Monitoring
Purpose: Track and analyze traffic coming from referral sources.
Activities: Monitor and assess traffic generated from referral links to evaluate the effectiveness of PR and link-building efforts, and identify high-performing sources.
2. Link Profile Audit
Purpose: Assess and refine the quality of the backlink profile.
Activities: Conduct a comprehensive audit of the backlink profile to identify and address any low-quality or harmful links, ensuring a clean and authoritative link profile.
Phase1
1. Google Algorithm Change Monitoring
Purpose: Stay informed about updates to Google’s search algorithms.
Activities: Continuously monitor and analyze changes in Google’s algorithms to adapt SEO strategies and maintain search ranking stability.
2. Site Audit/Health Check
Purpose: Evaluate the overall health and performance of the website.
Activities: Perform a comprehensive site audit to identify technical issues, SEO errors, and areas for improvement to ensure optimal site performance and search engine compliance.
3. Position Tracking
Purpose: Track keyword rankings and site positions in search results.
Activities: Monitor keyword rankings and site visibility in search engine results pages (SERPs) to assess SEO performance and make necessary adjustments.
4. Google Algorithm Check
Purpose: Verify compliance with Google’s latest algorithm requirements.
Activities: Check and ensure that the website adheres to the latest Google algorithm updates and guidelines to prevent penalties and optimize ranking.
Phase2
1. Multi-Channel SWOT Analysis based on Lead Acquisition
Purpose: Evaluate strengths, weaknesses, opportunities, and threats across various channels.
Activities: Conduct a SWOT analysis focusing on lead acquisition performance across different marketing channels to identify areas for improvement and strategic adjustments.
2. Conversion Rate Optimization
Purpose: Enhance the effectiveness of the website in converting visitors into leads or customers.
Activities: Implement strategies to improve conversion rates through website design adjustments, A/B testing, and optimizing user experience.
3. Strategy Review and Next Steps
Purpose: Review the effectiveness of current strategies and plan future actions.
Activities: Analyze the outcomes of current SEO and marketing strategies, review performance data, and outline the next steps for ongoing improvement and optimization.