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November 7, 2026

How to Sell on Amazon and Flipkart in India: Seller Registration Guide

Documents, steps, fees to expect and common rejection reasons for Amazon.in and Flipkart seller registration.

TWO44 Team7 min read6 viewsNovember 7, 2026
To sell on Amazon.in or Flipkart you typically need a GSTIN, PAN, a bank account, ID and address proof and an email and phone number. You create a seller account, verify documents, get category approval where required, upload a quality catalog, and set pricing, shipping and returns. Confirm current requirements on each portal.

Marketplaces bring ready demand but have strict rules. This guide covers the common path. Requirements change, so confirm on Seller Central and Seller Hub. We offer Amazon and Flipkart registration support.

In short: To sell on Amazon.in or Flipkart you typically need a GSTIN, PAN, a bank account, ID and address proof and an email and phone number. You create a seller account, verify documents, get category approval where required, upload a quality catalog, and set pricing, shipping and returns. Confirm current requirements on each portal.

Documents you typically need

Have these ready before you start:

  • GSTIN (most categories need it).
  • PAN of the business or proprietor.
  • A current bank account in the business name.
  • ID and address proof, plus a working mobile number and email.
  • Brand documents, such as a trademark application, for brand programs.

Create and verify the seller account

Register on the marketplace seller portal, enter business details exactly as in the documents, and complete verification. Mismatched names are a top cause of rejection.

Check category approval

Some categories (and some brands) are gated and need extra documents or invoices.

Build a quality catalog

Clear titles, correct attributes, bullet points and compliant images. Low-quality listings are suppressed or rank poorly.

Decide fulfilment

Self-ship, or use marketplace fulfilment. Compare fees, return handling and speed promises.

Price with fees in mind

Include referral fee, closing fee, shipping, GST and returns before deciding a price.

Plan advertising and reviews

New listings usually need sponsored ads and early reviews. Do not buy reviews; platforms penalize it.

Frequently asked questions

Can I sell without GST?

Some limited categories allow it, but most sellers need a GSTIN. Check the portal for your category.

Can you register for me?

We help prepare documents, complete the application and set up listings. The marketplace decides approval.


Need help? See ecommerce seller registration.

This article is part of our E-commerce topic cluster β€” browse more guides in this category.

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Some limited categories allow it, but most sellers need a GSTIN. Check the portal for your category.