Spensa Screens - Digital Transformation

Spensa Screens, based in Hyderabad, India, faced a major digital challenge in 2022. As a provider of premium retractable screens, mosquito nets, and custom screen doors, they had high-quality offerings but almost no online visibility. Their website was either outdated or non-functional, and their brand lacked digital authority. Search engine rankings were poor, social media profiles were inactive, and they had no system in place for lead generation or digital engagement. With competition rising in the local market and consumers increasingly searching online for home improvement services, the business urgently needed to establish a strong online presence. The primary challenge was to build a fully functioning digital ecosystem from scratch—one that could improve brand visibility, rank for competitive keywords in Hyderabad, drive high-quality traffic, and most importantly, convert that traffic into paying customers through strategic digital marketing and automation.

We implemented a comprehensive, multi-phase digital marketing strategy for Spensa Screens, with a strong focus on long-term SEO growth, lead generation, and brand awareness. The journey began in 2022 with the development of a responsive, SEO-optimized website designed to convert local visitors into leads. We conducted in-depth keyword research tailored to the Hyderabad market, focusing on terms like “retractable screen doors Hyderabad,” “mosquito net for windows,” and “balcony screen installation near me.” Technical SEO improvements were made including faster load times, mobile responsiveness, metadata optimization, and structured schema markup.

In the same year, we launched and optimized their Google Business Profile to enhance local visibility and implemented on-page SEO strategies that laid the foundation for future growth. Alongside this, we began building their brand presence across major platforms like Facebook, Instagram, and YouTube, using organic content including before-and-after transformations, customer testimonials, and product showcases.

In 2023, we expanded SEO efforts and initiated targeted paid ad campaigns on Facebook and Instagram. These ads were specifically designed to attract local homeowners and contractors in areas like Gachibowli, Hitech City, and Banjara Hills. We also strengthened their backlink profile through directory listings and content partnerships, helping increase domain authority and search engine rankings. The content marketing strategy included weekly blog posts targeting long-tail keywords and customer pain points.

In 2024, we implemented a WhatsApp chatbot to automate lead collection and streamline customer engagement. This allowed for quicker responses, improved conversions, and 24/7 availability. At the same time, we scaled content production on YouTube and continued publishing keyword-optimized blog articles, targeting specific use cases such as “screen installation for balconies in Hyderabad” and “benefits of mosquito nets for apartments.” Retargeting ads were introduced to nurture users who previously visited the website but did not convert.

In 2025, we focused on building digital authority and scaling what worked. This included influencer collaborations with local home décor and lifestyle creators, publishing downloadable lead magnets like screen maintenance guides, and continuously improving top-performing content. Over time, these strategies led to over 35 competitive keywords ranking on the first page of Google, and a consistent, automated system for converting traffic into qualified leads from Hyderabad and surrounding areas.

The digital transformation delivered exceptional results year after year, positioning Spensa Screens as a top screen solution provider in Hyderabad. In 2022, after launching their website and initiating foundational SEO work, they recorded over 300 monthly website visitors and 500+ high-quality leads. This early momentum validated the effectiveness of the digital foundation we had built.

In 2023, with the introduction of paid advertising, improved content strategy, and backlink campaigns, their traffic grew to 500+ monthly visitors. The number of leads surged to over 1,500 as Facebook and Instagram ads began converting targeted audiences. Their SEO presence strengthened significantly, with over 20 high-value keywords appearing on the first page of Google search results.

In 2024, automation and advanced content strategies were implemented. Monthly website traffic exceeded 1.5K and their lead count crossed 4,000. The WhatsApp chatbot played a key role in capturing and nurturing leads while reducing response time. Their blog and video content continued to gain traction, driving organic traffic and improving on-site engagement metrics like time-on-page and bounce rate.

By 2025, Spensa Screens is now seeing over 2.5K monthly website visitors and has accumulated more than 7,000 leads through a combination of organic, paid, and automated channels. They currently rank on Google’s first page for over 35 competitive keywords including “mosquito net doors Hyderabad,” “custom window screens,” and “balcony screen net installation.” Their social media presence is strong and consistent, helping them build trust and brand recognition across digital platforms. Customer reviews, case study reels, and behind-the-scenes videos have contributed to greater engagement and higher conversions.

This digital journey has not only generated leads but has created a scalable marketing engine that continues to drive traffic and build brand authority in one of India’s most competitive markets. Spensa Screens has successfully transitioned from a low-visibility business to a high-performing, digitally-driven brand recognized across Hyderabad.