E-commerce SEO Fundamentals
E-commerce SEO differs from regular SEO because you're optimizing product pages, category pages, and managing large inventories.
Product Page Optimization
1. Product Titles and Descriptions
Create unique, keyword-rich product titles and descriptions. Include:
- Brand name
- Product name
- Key features
- Size/color/variants
2. High-Quality Images
Optimize product images with:
- Descriptive alt text
- Multiple angles
- Zoom functionality
- Fast loading times
Technical SEO for E-commerce
- Implement structured data (Product schema)
- Optimize site speed
- Ensure mobile responsiveness
- Fix duplicate content issues
- Create XML sitemap with all products
Content Marketing
Create valuable content around your products:
- Buying guides
- Product comparison articles
- How-to videos
- Customer reviews and testimonials
Indian Market Considerations
For Indian e-commerce, consider:
- Hindi and regional language content
- Mobile-first optimization (most Indians shop on mobile)
- Payment gateway optimization
- Cash on delivery information
