Performance Marketing Basics
Performance marketing focuses on measurable results - every dollar spent should drive specific actions like sales, leads, or sign-ups.
Platform Strategies
1. Google Shopping Ads
For fashion retailers, Google Shopping is essential:
- Create optimized product feeds
- Use high-quality product images
- Set competitive bids
- Monitor and optimize performance
2. Facebook and Instagram Ads
Leverage visual platforms for fashion:
- Carousel ads showcasing collections
- Video ads featuring products
- Retargeting campaigns for website visitors
- Lookalike audiences based on customers
Influencer Marketing
Partner with LA-based fashion influencers:
- Micro-influencers (10K-100K followers) often have better engagement
- Create authentic content partnerships
- Track promo codes and affiliate links
Conversion Optimization
- Streamline checkout process
- Offer multiple payment options
- Implement exit-intent popups
- Create urgency with limited-time offers
ROI Tracking
Use UTM parameters and conversion tracking to measure which channels drive the most profitable customers.
