Table of Content
Overview
At TWO44, we specialize in guiding healthcare initiatives towards digital prominence and operational excellence. Our collaboration with AUTIZUM, a leading autism therapy provider, focused on creating a robust digital and physical presence, ensuring that families, pediatricians, and caregivers could easily access information and services.
From the initial concept to the launch of multiple therapy locations, our team ensured every aspect of AUTIZUM's branding, marketing, and digital strategy was meticulously executed. This case study highlights our holistic approach to driving growth, building trust, and expanding accessibility in autism care through innovative solutions and cutting-edge technology.
The integrated digital and branding solutions by TWO44 resulted in significant lead generation, community engagement, and brand recognition for AUTIZUM. The center successfully expanded from its initial Apex location to Greensboro, with additional locations planned for the future.
Brand Identity Creation
Establishing trust in healthcare
- Professional logo design
- Complete branding package
- Visual identity guidelines
Built compassionate and approachable brand identity
Digital Platform Build
Technology infrastructure setup
- Next.js & TypeScript website
- PostgreSQL database
- Vercel hosting & security
- Responsive design
- Secure intake forms
- Lead generation optimization
Digital Marketing Launch
Multi-platform social strategy
Social Media Setup
LinkedIn, Facebook, Instagram, GMB
Content Strategy
Educational and engagement content
Community Outreach
Ribbon-cutting event promotion
Operational Excellence
Streamlining patient care processes
Simplified Intake
User-friendly forms and processes
Staff Training
Autism care guidance
Compliance Docs
Consent and handbook creation
Multi-Location Growth
Scaling successful model
Apex Location
Initial successful launch
Greensboro Expansion
Second location opening
Future Planning
Additional locations planned
Measurable Success
Tangible growth outcomes
Launch
Initial Success
Strong Community Response
Quality Lead Generation
Growth
Expansion Phase
Multi-platform Engagement
Pediatrician Referrals
Scale
Market Leadership
Regional Recognition
Trusted Provider Status
Brand Authority
Established as trusted ABA therapy leader
Community Impact
Successful multi-location expansion
Logo & Branding Design
Creating a memorable identity is crucial for building trust in healthcare. TWO44 designed a professional, compassionate, and approachable logo for AUTIZUM that resonated with families, pediatricians, and the wider autism community.
This cohesive branding was applied across every touchpoint from banners, rack cards, visiting cards, and mugs to digital platforms ensuring consistent recognition. Our branding strategy positioned AUTIZUM as a trusted, professional, and compassionate leader in autism therapy.
Each item reflected AUTIZUM's consistent visual identity, reinforcing trust and professionalism. These materials were deployed across community events, therapy locations, and local outreach programs, helping AUTIZUM connect directly with families and healthcare professionals.
Complete Brand System
Color palettes, typography, and visual guidelines for consistent brand application.
Multi-Platform Application
Seamless branding across digital and physical touchpoints including merchandise.
Documentation & Guidelines
Comprehensive design system documentation for consistent brand management.
Trust Building
Professional identity designed to establish credibility in healthcare sector.
Website Development & Digital Strategy
TWO44 developed a fully functional, responsive website for AUTIZUM using top-tier technologies, including Next.js, TypeScript, Tailwindcss, PostgreSQL, and Vercel for secure storage and hosting.
We focused on an intuitive user experience, accessibility, and lead generation. The website included multiple forms for intake, contacts, and referrals, streamlining the onboarding process for families and pediatricians.
Serving as the central hub for information, appointments, and digital marketing, the AUTIZUM website combines functionality with compassionate design to make autism care accessible and seamless for the community.
Responsive Design
Seamless experience across all devices with touch-friendly interfaces and accessibility features.
Secure Platform
Vercel hosting with robust data protection and healthcare compliance standards.
Streamlined Intake
Optimized forms and processes for efficient patient onboarding and referral management.
Conversion Focused
Lead generation optimization with strategic CTAs and user journey mapping.
Technology Stack & Infrastructure
TWO44 leveraged a cutting-edge technology stack to build AUTIZUM's scalable and secure digital infrastructure. Utilizing Next.js, TypeScript, PostgreSQL, and Vercel hosting, we ensured fast load times, seamless performance, and robust data security.
This setup allowed AUTIZUM to manage multiple locations, digital content, and patient forms efficiently while providing room for future expansion. The infrastructure was designed with healthcare compliance in mind, ensuring patient data protection and privacy.
By combining advanced technology with user-friendly design, TWO44 enabled AUTIZUM to scale operations without compromising on service quality or accessibility. The platform supports future growth and additional service offerings.
SEO Excellence
Strategy
Next.js Framework
React framework for production
TypeScript
Type-safe development
PostgreSQL
Relational database
Vercel Hosting
Cloud infrastructure
Improve Your SEO Performance
Our comprehensive strategy addresses all four critical components of SEO to boost your visibility in Hyderabad's competitive market.
Social Media Marketing
Social media marketing (SMM) played a pivotal role in establishing AUTIZUM as a trusted authority in autism therapy services. In the initial stages of the digital transformation, we focused on building a professional presence across key platforms like LinkedIn, Facebook, and Instagram. The goal was to create awareness while providing valuable educational content to families, caregivers, and healthcare professionals.
Through carefully crafted organic content, including educational resources, therapy insights, success stories, and community updates, AUTIZUM's brand credibility grew significantly. These efforts helped the organization connect with its audience on an emotional level, creating a sense of trust and compassion. We used targeted campaigns to reach specific demographics, including parents of children with autism, pediatricians, school administrators, and healthcare providers.
Additionally, strategic collaborations with healthcare professionals and autism advocates helped expand reach and engage new audiences. Regular monitoring of engagement metrics ensured that we could adjust our approach and optimize content for maximum impact. Social media also served as a platform for ongoing community support, building a network of trust around the AUTIZUM brand.
Social Media Strategy
Operational Excellence & Support
TWO44 played a pivotal role in supporting AUTIZUM's opening, including organizing and promoting a ribbon-cutting ceremony through targeted email marketing campaigns. We also provided structured guidance on working with autistic children, giving staff clarity and confidence to deliver high-quality care from day one.
TWO44 optimized AUTIZUM's operational processes by simplifying intake forms, making them more concise and user-friendly for families. We also developed proper consent documentation and an employee handbook to ensure compliance with healthcare standards.
These improvements enhanced the patient onboarding experience, reduced administrative burdens, and allowed staff to focus on quality care. Our support facilitated community engagement, encouraged pediatrician referrals, and positioned AUTIZUM as a trusted, approachable leader in autism therapy services.
Results & Expansion
The integrated digital and branding solutions by TWO44 resulted in significant lead generation, community engagement, and brand recognition for AUTIZUM. Through strategic marketing, consistent branding, and streamlined operations, TWO44 helped AUTIZUM reach more families, gain pediatrician referrals, and establish itself as a trusted provider of ABA therapy.
The center successfully expanded from its initial Apex location to Greensboro, with additional locations planned for the future. This expansion demonstrates the scalability of the digital foundation and operational systems we implemented.
This project demonstrates how a holistic digital and branding approach can drive tangible growth and positive outcomes in healthcare. AUTIZUM now stands as a market leader in autism therapy services with a strong foundation for continued growth and community impact.
Locations Launched
Community Reach
Market Position
How We Achieved These Results
Challenge
AUTIZUM, a leading autism therapy provider, needed to establish a comprehensive digital and physical presence to serve families, pediatricians, and caregivers effectively. The challenge involved creating a trusted brand identity in the healthcare sector, building a secure and scalable digital platform, and implementing operational systems that would support multi-location expansion. With autism therapy being a highly sensitive and trust-dependent service, the digital presence needed to convey professionalism, compassion, and expertise while ensuring easy access to information and services for concerned families and healthcare referrers.
The project required a holistic approach encompassing brand development, technology infrastructure, digital marketing, and operational support to position AUTIZUM as a leader in autism care services across multiple communities.
Solutions
We implemented a comprehensive, multi-phase digital transformation strategy for AUTIZUM, beginning with the development of a compassionate and professional brand identity. This included complete logo design, color palettes, typography systems, and brand application guidelines that would resonate with families and healthcare professionals.
For the digital foundation, we built a fully functional, responsive website using Next.js, TypeScript, Tailwindcss, PostgreSQL, and Vercel hosting. The platform featured secure intake forms, lead generation optimization, and seamless user experience across all devices. The technology stack ensured fast load times, robust data security, and healthcare compliance standards.
Our digital marketing strategy encompassed multi-platform social media presence across LinkedIn, Facebook, Instagram, and Google My Business. We created engaging content including educational material, success stories, and community updates to build trust and awareness. Operational support included organizing ribbon-cutting ceremonies, providing staff training on autism care, streamlining intake processes, and developing compliance documentation.
The solution also included physical branding materials such as banner stands, rack cards, visiting cards, and branded merchandise to enhance offline visibility and community engagement. Each element was designed to work cohesively, creating a unified brand experience that built trust and facilitated growth.
Results
The digital transformation delivered exceptional outcomes, establishing AUTIZUM as a trusted leader in autism therapy services. The center successfully launched its initial location in Apex with strong community response and quickly expanded to a second location in Greensboro, demonstrating the scalability of the implemented systems.
Through strategic digital marketing and community engagement, AUTIZUM built significant brand recognition and trust among families and healthcare professionals. The multi-platform social media strategy generated consistent engagement and quality leads, while the optimized website streamlined patient onboarding and referral processes.
The operational improvements, including simplified intake forms and comprehensive staff training, enhanced service delivery and patient experience. The compliance documentation and structured processes ensured healthcare standards were maintained across all locations.
Most significantly, AUTIZUM achieved trusted provider status in the ABA therapy sector with multiple additional locations planned for future expansion. The holistic approach combining digital excellence with operational efficiency created a solid foundation for continued growth and community impact, demonstrating how strategic digital transformation can drive tangible results in healthcare services.