Table of Content
Overview
Trimurti Yoga Bali approached us seeking a complete transformation of their online presence, with a strong focus on improving user experience and increasing organic visibility.
Their previous website lacked cohesive design, intuitive user flow, and search engine performance, which limited their reach to potential yoga practitioners and wellness travelers.
The objective was to revamp the UX using modern design practices and implement a strategic SEO plan that included backlinking, content enhancement, and continuous monitoring through analytics tools.
Figma-Based UX Overhaul
Crafting a user-friendly and visually serene interface
- Figma wireframes & prototypes
- Clean, organized layout system
- Design aligned with holistic yoga values
Delivered a more intuitive and aesthetically aligned user experience
Organic SEO Optimization
Boosting visibility and search engine rankings
- Strategic backlink building
- Content optimization for ranking
- Analytics & Search Console monitoring
- Traffic and engagement improvements
UX Redesign & User Experience Improvements
A complete UX overhaul was carried out using Figma, with a focus on creating a calm, welcoming, and intuitive journey for users exploring yoga training programs and retreats.
The design was grounded in clarity, minimalism, and smooth navigation, ensuring users can easily discover offerings, pricing, schedules, and accommodations.
By aligning the visuals with the brand’s holistic identity, the new UX significantly enhanced user engagement and satisfaction.
Modern User Flow
Organized navigation structure to guide users effortlessly through key pages.
Serene Visual Design
Aesthetic elements inspired by the calm and holistic nature of yoga.
Fully Responsive Layout
Optimized designs for mobile, tablet, and desktop viewing.
Organic SEO & Performance Optimization
A comprehensive SEO strategy was implemented to improve search rankings and increase organic visibility.
This included backlink acquisition, content optimization for keywords, technical SEO refinement, and improved page structure.
Google Analytics and Google Search Console were actively used to monitor keyword performance, traffic growth, and user engagement metrics.
Results & Impact
The combination of UX redesign and strategic SEO resulted in significant increases in user engagement and overall website traffic.
Trimurti Yoga Bali observed improved search engine rankings, leading to higher visibility among users seeking yoga retreats and teacher training programs.
The ongoing backlinking strategy and content updates continue to strengthen the website’s performance, helping establish Trimurti Yoga Bali as a premier yoga destination.
Challenge
Trimurti Yoga Bali needed a complete overhaul of their online presence, focusing on improving the user experience (UX) and increasing organic traffic. Their existing website lacked a cohesive design and did not rank well on search engines, limiting their reach to potential clients interested in yoga and wellness services in Bali.
Solutions
We provided a full UX redesign using Figma, creating a visually appealing and user-friendly interface that aligns with the brand’s serene and holistic values. Alongside this, we implemented a comprehensive organic SEO strategy, including strategic backlinking and content optimization, to improve search engine rankings. We monitored progress through Google Analytics and Google Search Console to ensure ongoing improvements in traffic and user engagement.
Results
The new UX design and organic SEO efforts led to a substantial increase in site traffic and user interaction. The enhanced usability of the website, combined with a higher ranking on search engines, helped Trimurti Yoga Bali attract more clients. The strategic backlinking and consistent content updates continue to boost their online visibility, establishing the brand as a leading yoga retreat destination in Bali.